Hookin' Ain't Easy Seafood Company

By Published On: January 31st, 2024

Hookin’ Ain’t Easy Seafood Company in St Petersburg

Published on 01/31/24: Hookin’ Ain’t Easy!

Colt and I finally had a chance to check out this St Pete hidden gem. It checks off the boxes with a fresh seafood market, tiki bar, sandy area with games, live music, delicious food, and picnic tables for casual dining with family and friends.

Captain Matthew and Veronica Neumann Own Hookin’ Ain’t Easy

Plus, you’re supporting a local family-owned business! Captain Matthew and Veronica Neumann started HAE initially as a seafood market, though expanded not too long ago to include a bar and outdoor dining area with food truck, sand, shells, toys, and games.

Address: 3660 22nd Ave S, St Petersburg

Google Reviews: 4.7/5 with 330+ reviews

Community Driven – Hookin’ Ain’t Easy

Stepping into the seafood market area, my son quickly said “hey, it’s Weber!!” Amongst an array of decor, was a small photo of a local kids baseball team, sponsored by the business. In that picture was Colt’s longtime buddy, a player on the team. I have *no idea* how he saw Weber, given everything else going on in the market. Ha. Point being, you can also check off the “community” checkbox for Hookin’ Ain’t Easy.

Captain Matthew and Veronica are the hard-working local owners. I didn’t get the scoop on Veronica, but I know Matthew has lived in St Pete his entire life. He’s a commercial fisherman who catches much of the seafood himself, together with his commercial buddies. Exception of course is ie snow crab. I get a kick out of following their accounts, as one day Matthew is out catching stone crabs and the next he’s tending bar.

Great Customer Service

During our visit, every 10-15 minutes or so, Capt Matthew stepped out from behind the bar to check on customers at the picnic tables. While servers deliver the food, a nice touch to have the owner checking in on things. I overheard ie “How was your meal?” “Are you all good? Can I get you anything?” “Hope you enjoyed”.

Capt Matthew at Hookin’ Ain’t Easy

Matching the atmosphere, you’ll notice Captain Matthew’s flip flops and beard in the pics. All certainly on brand with the atmosphere. As I took a pic with him, Crocodile Dundee flashed through my head saying, “that’s not a beard, THIS is a beard”. Ha. In all seriousness, you can tell he’s living his best life, doing what he loves. He’s putting his friendly personality and fishing/crabbing skills to their best combined use. I unfortunately didn’t have a chance to meet Veronica, but I imagine the same applies to her.


Weekdays 10:30am-7pm

Saturday: 9am – 7pm

Sunday: 11am – 5pm

Outdoor cafe is open Wednesday-Sunday.

Photo Credit #1 and #7 to Hookin’ Ain’t Easy Seafood

Mike Braswell is a Tampa Bay Real Estate Agent, with over 43K people following his St Petersburg Activity Guide on social media! Mike’s past includes developing a vacation rental advertising business that he ran for more than a decade, then sold to HomeAway/VRBO. He would love to help you buy or sell a Tampa Bay Area property! simply contact Mike

Share this article

Written by : St Petersburg Realtor, Mike Braswell

Mike Braswell is a Tampa Bay Realtor, serving St Petersburg, Clearwater, all nearby beaches and more. Mike started LovingStPete in October of 2020 after a difficult year took its toll on local businesses. After being cooped up for portions of 2020 (lockdown) Mike and his son decided to get out and explore, helping spread the good word about the local area he loves so much. Often even doing gift card giveaways to support local. LovingStPete is now followed by over 48 thousand people on social media! The majority of posts are informative on fun parks, activities, day trips, great restaurants, and in general provide a comprehensive tour of the area!

Soon after receiving his bachelors in Management Information Systems, Mike developed and then operated a vacation rental advertising business for 10+ years as CEO/Owner. The business was eventually acquired by VRBO. Mike has earned the trust of many large clients over the years. Such as NFL, Wynn Resorts, Blue Cross Blue Shield, VISA, Genuine Parts Company (NAPA Auto Parts), AT&T, and other Fortune 500 companies.

When not spending time with his beautiful wife and energetic son, Mike enjoys boating and is also an avid tennis player. An interesting fact about Mike is that he grew up on an avocado farm with over 15 varieties, some of which you can find in our local Publix/Winn Dixie as his dad still farms the same farm at 87 years old!

Leave A Comment

Follow us

Contact Us

Contact Page
Latest articles